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INCI Name: Butyloctyl Salicylate, Titanium Dioxide (nano) [Titanium Dioxide] (23%), C12-15 Alkyl Benzoate, Ethylhexyl Methoxycrylene, Triceteareth-4 Phosphate, Dimethicone Crosspolymer, Silica
Product Code: S091
CAS #: 190085-41-7, 13463-67-7, 68411-27-8, 947753-66-4, 119415-05-3, proprietary
EINECS: EC 431-090-3, 236-675-5, 270-112-4, EC 700-213-5, EC 601-610-5, proprietary
Patents: Yes
Brand: HallBrite®

Metal oxides with a wide band gap, such as Titanium Dioxide, absorb and reflect UV energy from the sun’s radiation. This makes them useful as UV filters and as pigments in the cosmetic industry. Unfortunately, they are also photo-active, promoting the formation of reactive oxygen species and catalyzing the decomposition of organic materials. This is not desired in personal care applications, where the protective functions of these organic compounds are needed. Commercial surface modifications have not eliminated this degradation, so a new means of protection was needed.

HallBrite® EZ-FLO TDX Plus was developed to highlight the benefits of photo-protected Titanium Dioxide with an industry-leading mineral UV filter aesthetic. This was achieved by leveraging a patent-protected C3+ coating system consisting of silica moieties, alkyl groups and polydimethylsiloxane with Hallstar’s market leading photostabilizer technology. HallBrite® EZ-FLO TDX Plus is an easily pourable, highly stable (45°C) dispersion of 23% Titanium Dioxide (nano), coated and dispersed in a carrier containing SolaStay®  S1 (Ethylhexyl Methoxycrylene), HallBrite® BHB (Butyloctyl Salicylate) and C12-15 Alkyl Benzoate, with no particle perception and minimal whitening in use. It may be used as the sole UV filter source for SPFs up to about 20. When combined with Butyl Methoxydibenzoylmethane (Avobenzone) or Zinc Oxide (nano), broad spectrum protection can be achieved to SPF 50.

HallBrite® EZ-FLO TDX Plus shows how mineral UV filters can be easy to work with and also provide nice feeling, low whitening, high performance sunscreens for customers. Recommended use levels are up to 17% (except China, where HallBrite® EZ-FLO TDX at up to 20% may instead be used).

Features & Benefits:

  • Anti-aging Ingredient Photostabilizer
  • Skin Protectant (anti-radical properties)
  • SPF Enhancement
  • Sunscreen Active
  • Sunscreen Active Photostabilizer
  • Sunscreen Solvent
  • UVB Absorber
Appearance Pourable liquid
Color Opaque light yellow
Odor Mild, characteristic
Actives, % 23
Specific Gravity 1.2
Freezing Point (°C) < -16
Flash Point (°C) > 182
Insoluble In
  • Water
Soluble In
  • Acetone
  • 275 gallon tote - 20gals

Regional Approvals:

  • Australia
  • Canada
  • EU
  • Global
  • Japan
  • Korea
  • New Zealand
  • Philippines
  • US


  • Beach Wear Sun Care
  • Daily Wear Sun Care
  • Facial Skin Care
  • Foot Care
  • Hand & Body Care
  • Lip Care


Scroll right to view specs →
Name Regional Acceptance  Formula Number
Anhydrous Non-alcohol Sunscreen Oil SPF 50 PA ++++ASEAN, Australia, Canada, EU, Japan, Korea, MERCOSUR, New Zealand, Philippines, TaiwanJZ11-218
Cold Process Sunscreen Cream SPF 30ASEAN, Australia, Canada, EU, Japan, Korea, MERCOSUR, New Zealand, Philippines, Taiwan, USJZ11-232B
Cream Come True SPF 100 W/O Mineral SunscreenASEAN, Australia, Canada, EU, Japan, Korea, MERCOSUR, New Zealand, Philippines, Taiwan, USJZ11-161B
Oh Wow! 30 Lotion Spray - Broad Spectrum O/W SPF 30 Mineral SunscreenASEAN, Australia, Canada, EU, Japan, Korea, MERCOSUR, New Zealand, Philippines, Taiwan, USJZ12-223
Oh Wow! 50 Cream – Broad Spectrum O-W SPF 50 Mineral SunscreenGlobalJZ8-197C
Quench-and-Protect 35 - Broad Spectrum O-W SPF 35 SunscreenGlobalJZ8-235
Quench-and-Protect 50 - Broad Spectrum O-W SPF 50 SunscreenGlobalJZ8-198B
Quench-and-Protect 50 Lotion - Broad Spectrum O-W SPF 50 SunscreenGlobalJZ8-201
Reaction Subtraction SPF 55 BB CreamASEAN, Canada, EU, Japan, Korea, MERCOSUR, Philippines, Taiwan, USJZ9-35
Simple Process Daily Wear Lightweight Sunscreen Lotion SPF 30ASEAN, Australia, Canada, EU, Japan, Korea, MERCOSUR, New Zealand, Philippines, TaiwanJZ12-112C
Turmeric Sunscreen SPF 50ASEAN, Canada, Japan, Korea, MERCOSUR, Philippines, Taiwan, USJZ12-181C
Whoa! 50+ Lotion - W-O SPF 50+ Mineral SunscreenGlobalJZ8-229

The information presented herein is believed to be accurate and reliable, but no warranty or guarantee, expressed or implied, is made regarding the information or the performance of any product. Further, nothing contained herein shall be taken as any inducement or recommendation to use, manufacture or sell that may infringe any patents or any other proprietary rights now or hereafter in existence, nor to imply compliance with any regulatory requirements

The Hallstar Company - 120 South Riverside Plaza Suite 1620 - Chicago, IL 60606-3911 USA