Eco-Innovative: Infused with upcycled botanicals, biodegradable ingredients, and eco-friendly formats.
Skin-First Approach: Formulas crafted to hydrate, protect, and strengthen the skin barrier—because healthy skin is the best base for makeup.
Sun Smart: Integrated SPF technologies help shield skin from everyday UV exposure, in lightweight, wearable formats.
Consumer-Driven: Aligned with today’s demand for skin-caring makeup, ingredient transparency, and sustainability.