Brands that invest in multisensory experiences create affective memories and deep emotional bonds, differentiating themselves in the market.
According to a Mintel study, 74% of consumers consider texture a key factor when choosing dermocosmetics. Attributes such as viscosity, spreadability and after-feel directly modulate emotions such as comfort, freshness and softness.
FEATURED PRODUCT:
HallSens™ DIAS for Hair Care
Introduced in 2025, the multifunctional, demonstrably sustainable emollient delivers a range of performance advantages across multiple beauty and personal care applications. Additional testing demonstrates its ability to add a silky, lightweight, non-greasy, easy-to-comb texture to hair care formulations, and to boost the perception of healthier hair by improving manageability, curl definition, frizz control and gloss.
Our prototypes using HallSens™ DIAS have received rave reviews. Follow the links below to explore these new formulations and request a sample.
Light and Lustrous Curl Control Cream
Sensational Slip Rinse-Off Conditioner
